Samsung Inspires Paralympic Spirit through Meaningful Technology at the PyeongChang 2018 Paralympic Winter Games

As a continuation of its commitment to the Paralympic Movement, Samsung Electronics, will celebrate the PyeongChang 2018 Paralympic Games through a series of activations that help spread the Paralympic Spirit and inspire #DoWhatYouCant. As International Paralympic International Partner (IPC) in the International Communication and Computing Equipment category, Samsung will expose athletes and enthusiasts to advanced technology that enables them to capture and share their lifelong memories of their Paralympic Games experience.

“For six consecutive Paralympic Games, Samsung has demonstrated its commitment to partnership with IPC with accessible technology that creates a more inclusive and exciting experience for all,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “At PyeongChang 2018, we will continue to capitalize on our technological advances to inspire the #DoWhatYouCant spirit and motivate more people to engage in the Paralympic Movement.”

For PyeongChang 2018, Samsung will continue to provide innovative platforms that allow more people to engage, engage and engage in the Paralympic Games through the following activation:

Accessible Experiences for All at Samsung Paralympic Exhibitions
Samsung will highlight its dedication to the Paralympic movement by reorganizing and renaming the Samsung Olympic Showcases as Samsung Paralympic Showcases. The popular features that attracted more than 430,000 people to the 2018 Olympic Winter Games, PyeongChang, will continue to entertain visitors, including Galaxy Note8’s 4D VR experiences, such as “The Space Mission: A Journey to Space”. moon for all men, “as well as snowboarding and other winter sports. Exclusively for the Paralympic Winter Games, visitors will discover how the Relúmĭno app, which improves vision, works in conjunction with Samsung Gear VR to help visually impaired people see the world more clearly. Ramps and wheelchair accessible elevators will allow all athletes and fans to participate in a variety of interactive experiences.

New story through the eyes of Samsung’s Paralympic blogger program
Samsung will partner again with the IPC to share new Games-Time experiences with fans around the world through the Samsung Paralympic Bloggers program. For PyeongChang 2018, 25 Paralympic athletes, team officials and journalists have been selected to share their unique content and their own #DoWhatYouCant stories, which will be uploaded on various digital platforms, including the official IPC YouTube channel, Twitter and Facebook. respective social media accounts of bloggers.

Adapt the 2018 PyeongChang app to provide a better Paralympic Games experience
Samsung is once again strengthening the personalized mobile application to enhance the PyeongChang 2018 experience for everyone by providing smarter communications and smoother wireless operations during the Paralympic Winter Games. The all-in-one application, created in partnership with the International Olympic Committee (IOC) and the Organizing Committee for the 2018 Olympic and Paralympic Winter Games in PyeongChang (POCOG), has been downloaded over 1,280,000 times at the 2018 PyeongChang Winter Olympic Games and has been updated to provide the official Paralympic Games calendar, venue and event information, results, medal count and more updates in real time during the Paralympic Games.

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